In celebration of 20 incredible years, the Muskegon Women's Division Chamber of Commerce celebrated in style with Fashion & Frolic “Great Gatsby Glamour” at Fricano Event Center that left everyone in awe.

Fashion & Frolic is the most important fundraiser that builds financial support for the General Fund which distributes funds to non-profit agencies in need, provides annual student scholarships, and supports community beautification projects annually. None of this would be possible without your generosity and support. We are forever grateful.

Over 370 guests attended this premier social event, a fun-filled "Girl's Night Out" that featured a delightful buffet and cash bar, a unique silent auction and fun raffles, a captivating runway style show, and an enticing vendor marketplace.

The vendor marketplace in the loft exhibited merchandise from 11 area merchants, creating a shopping frenzy. Meanwhile, 52 models walked the runway, showcasing the latest in spring fashions from 13 retailers in the style show.

Thank you to the community for joining us, and we look forward to a grand reveal in April of total funds raised. Thank you to all the WDCC volunteers for pulling off one fabulous party!

Over the past 19 years, we have distributed over $563,269 to those in need in West Michigan.

Funds raised provide assistance to numerous area non-profit organizations, support our annual education scholarships, and various community beautification projects throughout the year.

Our Beautiful 2025 Style Show & Vendor Participants

ALEGRIA BOUTIQUE
CLOVE & CROWN
DOWN TO EARTH
EARTH’S EDGE - Style Show Only
FIGGS BOUTIQUE - Style Show Only
HAPPY HEARTS NATURALS - Vendor
Only
JAE LAIMEE BRIDAL - Style Show Only
LEE & BIRCH
MAURICES
MEIJER - Style Show Only
MUSKEGON MUSEUM OF ART - Vendor
Only
ONLY YOU BOUTIQUE
POSH BY PITKIN
THE BOUTIQUE AT 865 WEST SUMMIT
VINTAGE REDEFINED

Fun Images from Fashion & Frolic 2025


Fashion & Frolic 2024…we raised $45,500!!

We are grateful to our generous sponsors, vendor and Style Show participants, attendees, auction bidders, and our wonderful members.

Thank you to everyone who made this outstanding event possible!

The Fashion & Frolic committee members were honored at Fricano's with an evening of celebration for their remarkable fundraising achievement, courtesy of Ted Fricano and his team. The event was filled with inspiring conversations and complementary wine and cheese. Awesome!


So many beautiful models and fashions in our Style Show!

Photo credits to Leo Valdez, Sr.